Written by AndrewH

One thing that has been great about Google Play is that developers can immediate publish their applications and games right to the market with no wait time whatsoever. The same goes for updates that need to be pushed to their existing apps and games. However that are changing now with Google announcing that they’ll begin reviewing apps and games to uncover any violations (TOS violations, inappropriate content, rating violations etc etc) and malware.

Even though Google is announcing this today, apparently the machine has been in spot for the last month or two. According to Google, there haven’t been any complaints about the waiting either, since the reviewing is done with a combination of manual reviewing and tools to assist automate area of the process. Apple, on the other hand, will it entirely manually, and that’s why there is a long wait time between submitting an app or game to iTunes and achieving it actually appear once it’s approved.

Google is implementing tools which scans apps and games automatically to locate viruses and malware as well as more blatant types of violations. If something is flagged, that is when an individual jumps in to manually check the app or game that’s been flagged. This cuts down waiting for time drastically since apps and games that do not get flagged could be pushed to Google Play immediately.

Whatever the machines can catch today, the machines do. And whatever we need humans to weigh in on, humans do. – Purnima Kochikar, Google Play’s Director of economic Development

Apparently the various tools used to automate part of the review process can also find copyright violations and apps/games that contain explicit sexual content. According to Google, apps and games continue to be showing up on the internet Play after a developer uploads these questions few hours, that is pretty damn fast in comparison to Apple’s days, and often weeks, of waiting without any guarantee of being approved.

Website Referenced: TheVerge | Google Developers Blog