Written by AndrewH
This year’s Super Bowl saw three mobile games with ads being shown during the big game. Each 30-second spot cost each company behind those games around $4.3 million dollars. The three games that advertised during the game was Clash of Clans, Bet on War – Fire Age, and Heroes Charge. Therefore the real question is, maybe it was well worth the $4.3 million which was spent?
A company called appFigures which deals with metrics regarding mobile apps and games, analyzed the rankings from the games that advertised throughout the Super Bowl pre and post everything was said and done to see what kind of results each game had from blowing that sort of money on a single ad. appFigures did this for iOS and Android, and even though we only cope with Android at DroidGamers, it will likely be interesting to see the results of both.
Game of War got probably the most downloads from the three for iOS, even succeeding in pushing Clash of Clans down several slots. However, Clash of Clans must have received an identical number of downloads, because it were able to bounce back. Game of War topped its ascent at 10th (up from 105th) in Top Overall, and Clash of Clans made the move from 42nd to 25th. Finally, Heroes Charge designed a brief climb, peaking at 86th in the Games category, which shows some success even though it wasn’t sticky, that it had previously been not able to achieve.
On google’s Play charts, Clash of Clans and Bet on War didn’t move much, nevertheless the new player, Heroes Charge could break into the very best charts, in the Games category and Overall. So far it looks like it’s sticking. Given that the two leaders are-well, leaders, while they were still getting lots of downloads (which caused them to continue the ascent in the ranks into Tuesday), these weren’t yet enough to push them up immediately following the game.
So it seems like for Android the only person to actually see anything worthwhile originating from their ad and money spent was Heroes Charge. On iOS it appears all three games got a bit of download numbers. Nevertheless it seems like 3 of those games really saw any benefit, Clash of Clans and Game of War. So overall it appears they all benefited from their ads but on different platforms.
If you are a developer, or simply thinking about seeing every detail, appFigures has a lot more details available on their website. Do you consider it had been worth it? Tell us within the comments below.
Website Referenced: appFigures
